Hidden in the logo of the popular Internet service Pinterest, whose users can collect images they like and “pin” them to their online board. “Pin” is what connects all elements of the service’s identity both visual and conceptual. But take a closer look, and read the name of the application out loud. IconĪt the first sight, nothing is interesting in the Pinterest Icon - a white cursive letter “P” on a solid red square. As a response, Path filed an opposition aiming to forbid Pinterest to trademark the stylized “P.” Anyway, even today, several years after the controversy started, both the companies still have the same “twin” emblems. Pinterest applied to register their emblem in July 2012 and got the US trademark office’s permission to register it.
Pinterest has the “P” in a circle, while in case of Path, the letter is placed in a square with rounded corners, which seems to be the only major difference. Both feature a white script “P” against the red background. The two icons look too similar and, as a result, may cause consumer confusion. The moment you take a look at the favicon of the mobile app Path you instantly understand why this company isn’t satisfied with the Pinterest emblem. Now it is executed in a title case of a bold and traditional sans-serif font with clean lines of the letters, which are placed pretty close to each other. The “P” on the circular emblem remained untouched and fully repeats its version, created in 2011, while the wordmark got a new typeface. Both parts of the insignia are executed in the same dark red and white color palette, though feature different styles of lettering. The logo, introduced by Pinterest in 2016, is composed of an iconic emblem and a logotype placed on its right. This version of the logotype was used by the service for five years. Another unique element of the inscription was in the elongated and arched tail of the “T”, which merged into the “S”.
Written in a custom cursive typeface, the wordmark had its first letter repeating the “P” of the emblem. The Pinterest logotype, designed in 2011 featured a bold red inscription on a white background. In the very beginning, the icon was often used on its own, as well as the logotype, which was created in the same year. It is a solid red circle with a smooth white letter “P”, stylized as an elegant pin, with its bottom parts of the vertical bar pointed. The iconic Pinterest icon was introduced by the brand in 2011.
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